Justin Bajan
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Campaigns

  • Oreo Colorfilled
  • Monster Everywhere
  • Kia Super Bowl
  • PUR. Know your Water.
  • Progressive Box
  • Progressive Motormouth
  • Tic Tac
  • Sparkle Minis. Wastelessness.
  • Gecko Valet
  • Straight Talk Wireless
  • Experian
  • Gecko Journey
  • Let’s all go to the lobby
  • You’re only human. A book by the Geico Gecko.
  • The Pub Labels
  • Walmart Holidays
  • NYNY Hotel and Casino
  • King Kong 360 3D
  • Ideapaint
  • Make advertising less white.

Oreo Colorfilled

Okay, buckle in for the description:

OREO wanted to do something with customization for the holidays. So we came up with this. Colorfilled. With Colorfilled, you could literally color in an illustrated pack of OREOs. Then add a message and send it to whoever. We worked with Jeremyville and Timothy Goodman to create the illustrated black and white canvases our fans got to Colorfill in on desktop and mobile. Then HP printed those customized packs and freaking shipped them like immediately. There’s more stuff to say, so just watch the case study and look at the pretty pictures below. Oh and we got into the One Show a couple times for it.

 

 

How the Web site worked:

 

Here’s what the mailing package looked like:

_oreo_customization_mailer

 

Here’s what a black and white pack looked like:

Screen Shot 2016-04-06 at 6.22.10 PM

Here’s what a fully Colorfilled pack looked like:

Screen Shot 2016-04-06 at 6.21.53 PM

Oreo Colorfilled
Digital/Direct
Monster Everywhere
Integrated
Kia Super Bowl
Integrated
PUR. Know your Water.
Digital
Progressive Box
Broadcast
Progressive Motormouth
Broadcast
Tic Tac
Integrated
Sparkle Minis. Wastelessness.
Digital
Gecko Valet
TV
Straight Talk Wireless
TV
Experian
TV
Gecko Journey
TV/Online
Let’s all go to the lobby
Cinema
You’re only human. A book by the Geico Gecko.
The Pub Labels
Print, T-shirts, posters, etc.
Walmart Holidays
TV
NYNY Hotel and Casino
Integrated
King Kong 360 3D
TV
Ideapaint
Posters
Make advertising less white.
Print