Okay, buckle in for the description:
OREO wanted to do something with customization for the holidays. So we came up with this. Colorfilled. With Colorfilled, you could literally color in an illustrated pack of OREOs. Then add a message and send it to whoever. We worked with Jeremyville and Timothy Goodman to create the illustrated black and white canvases our fans got to Colorfill in on desktop and mobile. Then HP printed those customized packs and freaking shipped them like immediately. There’s more stuff to say, so just watch the case study and look at the pretty pictures below. Oh and we got into the One Show a couple times for it.
How the Web site worked:
Here’s what the mailing package looked like:
Here’s what a black and white pack looked like:
Here’s what a fully Colorfilled pack looked like: